Privacy Policy

1. Introduction

Better Half Media ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.betterhalf.media, use our services, or interact with us in any way.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use our website or services.

2. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms or inquiry forms
• Book our services or sign a contract
• Subscribe to our newsletter or mailing list
• Communicate with us via email, phone, or social media
• Complete pre-event questionnaires
• Download free resources (such as our Portrait Guide)

This information may include your name, email address, phone number, mailing address, wedding/event date, venue information, and other details relevant to your booking.

Visual Content

Through our photography and videography services, we capture images and videos of you, your family, your wedding party, and guests at your events. This visual content is subject to the terms outlined in your service agreement.

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide and deliver our photography and videography services
• Communicate with you about your booking, session, or event
• Send you contracts, invoices, questionnaires, and other service-related documents
• Respond to your inquiries and provide customer support
• Send marketing communications (with your consent), including newsletters, promotions, and updates
• Improve our website, services, and customer experience
• Process payments and maintain financial records
• Comply with legal obligations
• Create and share portfolio content (subject to your agreement)

4. Image & Video Usage

As a photography and videography business, we want to be transparent about how we use visual content:

Portfolio & Marketing Use

Unless otherwise specified in your contract, we reserve the right to use images and videos from your session or event for our portfolio, website, social media, advertising, print materials, and other promotional purposes. This helps us showcase our work and grow our business.

Client Galleries

Your images are delivered through a secure online gallery system. Gallery links are private and shared only with you. You control who you share your gallery link with.

Vendor Sharing

We may share images with other wedding vendors (venues, planners, florists, etc.) who participated in your event, typically at least 7 days after you receive your gallery. This is standard industry practice for vendor portfolios.

Privacy Requests

If you have privacy concerns or wish to restrict how your images are used, please discuss this with us before signing your contract. We're happy to accommodate reasonable privacy requests with advance notice.

5. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who assist us in operating our business, including:

• Website hosting and maintenance providers
• Email marketing platforms
• Payment processors
• Gallery hosting services
• Customer relationship management (CRM) systems
• Cloud storage providers

These providers have access only to the information necessary to perform their services and are obligated to protect your information.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic.

Types of Cookies We Use

• Essential cookies: Required for basic website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertisements

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect your experience on our website.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Secure, encrypted connections (SSL/TLS) on our website
• Password-protected accounts and systems
• Regular security updates and monitoring
• Limited access to personal information on a need-to-know basis
• Secure cloud storage with reputable providers

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Client Records

We maintain client records (contracts, invoices, communications) for at least 7 years for legal and tax purposes.

Images & Videos

While we may maintain backups at our discretion, we are not obligated to store your images indefinitely. Please download and back up your images promptly from your gallery.

Marketing Lists

If you unsubscribe from our marketing communications, we will remove you from our active mailing list but may retain your information for record-keeping purposes.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time
• Portability: Request your data in a portable format

To exercise any of these rights, please contact us using the information provided below.

10. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

Note: We do photograph children as part of family sessions, weddings, and other events with parental/guardian consent as outlined in our service agreements.

11. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, vendor websites, and other resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the bottom of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Better Half Media
Kyle, Texas
Email: [email protected]
Website: www.betterhalf.media

We will respond to your inquiry as soon as reasonably possible.